Validation demo · simulated data

Today's priorities

Three ranked actions, not another wall of charts. Each recommendation links back to evidence before it becomes an experiment.

Priority #1

High impact

Fix mobile onboarding

Mobile D1 retention is 8.7% versus 17.9% on desktop. Tutorial Step 3 churn increased from 42% to 67%.

Recommended action

Reduce Step 3 from five required actions to three and test the shorter flow for new mobile players.

Priority #2

Protect spend

Paid traffic is up 28%, while new-player D1 retention remains below the recent baseline.

Recommended action

Hold additional ad spend until onboarding recovers; re-evaluate after the proposed mobile experiment.

Priority #3

Opportunity

Returning users currently convert 3.4× better than first-session users.

Recommended action

Test the starter pack after a player's first successful return instead of during initial onboarding.